Apple
Store
Mac
iPad
iPhone
Watch
Vision
AirPods
Home
Entertainment
Accessories
Support
0
+
Shop
iPhone
All models.
Take your pick.
NEW
iPhone Duo
Take a closer look
From
HK$17,499
Buy
NEW
iPhone 18 Pro &
iPhone 18 Pro Max
Take a closer look
From
HK$10,499
Buy
iPhone Air
Take a closer look
From
HK$9,499
Buy
iPhone 17
Take a closer look
From
HK$7,799
Buy
iPhone 17e
Take a closer look
From
HK$5,999
Buy
iPhone 16
Take a closer look
From
HK$6,999
Buy
COMPARE ALL MODELS
Which iPhone is right for you?
Explore iPhone accessories.
iPhone picks.
Dial in the perfect gift.
Explore MagSafe accessories.
Ways to save.
Right here at Apple.
APPLE TRADE IN
Get up to HK$1,300–HK$8,750 in credit toward iPhone Duo or iPhone 18 Pro when you trade in iPhone 13 or higher.
Footnote
①
Only at Apple.
The total package.
Get gifts in time for the holidays with free delivery or easy pickup.
APPLE TRADE IN
Get up to HK$1,300–HK$8,750 in credit toward iPhone Duo or iPhone 18 Pro when you trade in iPhone 13 or higher.
Footnote
①
APPLE SPECIALIST
Find gifts with an Apple Specialist in a store or online.
APPLE STORE APP
Put your bow on it.
Make the gift unmistakably theirs with a personalized message created especially for them.
Setup and support.
Our Specialists are here to help.
ESIM ON IPHONE
iPhone and eSIM — an easier and more secure way to connect to your carrier.
PERSONAL SETUP
Set up your new iPhone with help from a Specialist.
Let us guide you through data transfer, new features, and more in online, one-on-one sessions.
EASY DATA TRANSFER
Access all the iCloud+ storage you need to move everything over to your new iPhone.
APPLECARE+
Protect your iPhone with unlimited repairs for accidental damage.
QUICK START SETUP
Automatically set up your new iPhone with your current iOS device.
SWITCH TO IPHONE
Switching from Android to iPhone is super simple.
Today at Apple
Join us to discover the best of iPhone.
Get started or explore what’s new in free sessions at the Apple Store.
SMALL BUSINESS
Simple solutions for all the ways you work.
The iPhone experience.
Designed to connect with everything Apple.
Apple Intelligence and Siri AI. More personal. More powerful.
Footnote
1
APPLE MUSIC
Get 3 months of Apple Music free.
Included with the purchase of select Apple devices.
Footnote
②
APPLE TV
Get 3 months of Apple TV free when you buy an eligible Apple device.
Footnote
※
AIRPODS
Magically connect to your iPhone.
Discover iOS 27. Truly helpful. Truly yours.
APPLE 2030
Innovating for you.
With the earth in mind.
CONTINUITY
Powerful alone. Superpowered together.
AIRTAG
The most findable AirTag yet.
